Clearly defined roles among ad agency (and other creative service firm) members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static.

Over the coming days, I’ll begin posting a series of recommended job descriptions for key agency roles, including:

  • President
  • COO
  • Traffic Manager
  • Account Executive
  • Account Coordinator
  • Creative Director
  • Copywriter
  • Art Director
  • Production Artist
  • Web Developer
  • Print Production Manager
  • Media Buyer
  • Accounting Manager

I hope you’ll find this information helpful as you move into the 2010 business year, and toward improved workflow efficiency!

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