The Importance of Team Building and how to do it Right

Team building is a valuable investment for any company — and it’s an important part of making a Traffic Manager’s job easy. Why? Because high morale and camaraderie between employees makes them more likely to set each other up for success. Sure, eyes start to roll when “team building” is mentioned. But, there’s a right […]

Continue Reading »

Creative Agencies & Retainers: 4 Mistakes To Avoid

 On paper, retainer agreements between clients and creative agencies seem like a win-win. The client can more easily plan their marketing budget, and the agency has a guaranteed steady source of income. However, agencies would be wise to put some safeguards in place to protect themselves. Be sure to look out for these behaviors retainer […]

Continue Reading »

How to Motivate Employees to Fill Out Time Sheets

As a Traffic Manager, employees who are reluctant to fill out Time Sheets likely boggle your mind. Time Sheets allow agencies to bill clients. And if the agency doesn’t get paid, how can employees expect to get paid? If Time Sheets aren’t turned in regularly, agencies can miss out on billings; no client wants to […]

Continue Reading »

Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

Continue Reading »

How effective is your communication process?

While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your insight, Bob Bonifacio! At Developware, we live and work in close proximity to Bourbon country — Kentucky. Bourbon whiskey can be consumed in many different […]

Continue Reading »

Hello? Is anyone out there?

Do you ever feel like you’re alone in the advertising world? Like you’re constantly reinventing the wheel? If so, you may want to consider joining an industry-specific trade group. Belonging to a trade group, business association and generally networking with others in your industry, is a terrific way to draw from the experience of others, […]

Continue Reading »

Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

Continue Reading »

It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

Continue Reading »

“Pssst… Did you hear?”

Gossip. Nothing can undermine the culture of an organization more quickly than gossip. Merriam-Webster defines it as: 1gos·sip noun ˈgä-səp : information about the behavior and personal lives of other people : a person who often talks about the private details of other people’s lives : a person who habitually reveals personal or sensational facts […]

Continue Reading »

“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

Continue Reading »