Clearly defined roles among team members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static.

The primary responsibility of the senior-level Copywriter (CW) is to develop and produce effective advertising campaigns. S/he works closely with a designated Art Director (AD) to develop concepts into a specific form of advertising (e.g. web site, print ad, storyboard, billboard, direct mail, etc.). The CW sometimes works in conjunction with another writer as part of a larger design team.

The CW reports directly to the Creative Director (CD).

Responsibilities:

• Attends daily (or weekly) production meeting

• Brainstorms with CD, AD, other team members regarding campaign concepts

• Assists with writing of new business proposals, client marketing plans, press releases

• Oversees timeliness of agency web site content

• Assists with writing of agency self-promotional materials

• Presents ideas to internal colleagues, clients (if applicable)

• Gains an understanding of client’s target audience, competitive landscape

• Regularly contributes content to agency blog, other social media outlets

• Assists with selection of voice, television talent

• Attends audio recording sessions (as requested)

• Works with CD to outline, maintain client and agency text style templates

• Obtains sequential sign-off on copy before being routed to AD for layout

• Writes copy according to instruction provided by AD or Account Executive

• Alerts AD, Traffic Manager if deadlines cannot be met

• Makes text corrections to creative materials (e.g. scripts, storyboards)(as requested)

• Reviews all project proofs before being routed to outside vendors

• Submits a daily Time Sheet detailing work execution

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