The primary responsibility of the Jr. Copywriter (JCW) is to aid in the development and production of effective advertising campaigns. S/he works closely with the Copywriter (CW) and a designated Art Director (AD) to develop concepts into a specific form of advertising (e.g. web site, print ad, storyboard, billboard, direct mail, etc.).

The Jr. Copywriter reports directly to the CW.

Responsibilities:

• Attends daily (or weekly) production meeting

• Brainstorms with CW, AD, other team members regarding campaign concepts

• Writes copy according to instruction provided by CW or Account Executive

• Assists with writing of press releases

• Presents ideas to internal colleagues

• Gains an understanding of client’s target audience, competitive landscape

• Attends audio recording sessions (as requested)

• Alerts CW, Traffic Manager if deadlines cannot be met

• Works with CW to maintain client and agency text style templates

• Reviews all copy with CW before being routed to AD for layout

• Alerts CW, Traffic Manager if deadlines cannot be met

• Makes text corrections to creative materials (e.g. scripts, storyboards)(as requested)

• Reviews assigned project proofs before being routed to outside vendors

• Submits a daily Time Sheet detailing work execution

• Develops the skills necessary to advance to the position of Copywriter

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