They say necessity is the mother of invention, and CurrentTrack is the perfect example. CurrentTrack is the brainchild of a real-world advertising agency experiencing rapid growth — and the growing pains that come with it. Something had to be done to manage the increased volume of work and streamline the intricacies of moving parts across departments. Existing workflow management solutions simply didn’t have all the capabilities needed to allow for complete integration of agency activities. So, the company created their own.
CurrentTrack allows agencies to replace multiple time tracking, messaging, logistics and information storage services with one simple, easy-to-use management system. CurrentTrack lets you do it all and Know it All.
Once a Workback Schedule is built, based on information culled from the Client Contact Report, Progress Report or Change Order, each individual knows what they have to do and when.
Working with both the cc: function and the Comment feature of the Client Interface, Messages enable you to quickly navigate to key pieces of information.
Time & Expense Management
All time and expenses flow through CurrentTrack and into its various financial reports. Whether it’s the middle of a job or the end of the month, you’ll have an immediate understanding of where you stand financially.
By making information readily available via numerous reports, you foster an environment where achievement is the goal.
By granting access to the Client Interface, you can have outside contacts view artwork, hear radio spots and review strategies through their web browsers, facilitating the approval process.
Archiving & Retrieval
Everything you’ll ever need to know about a client’s workload, and its progress, is located in easy-to-find electronic job jackets.
By breaking work down into measurable increments, CurrentTrack fosters a way of doing business that’s much more organized, more accountable and less frustrating.
Real-time reporting of financial data gives you the management tools you need to keep your agency running at peak efficiency.
Various reports and calendars enable you to assess workloads for not only each employee and client, but for your agency as a whole.
CurrentTrack is remotely accessible from any computer with an Internet connection. The value of the Application Service Provider model (ASP) is that you don’t incur any additional hardware fees. And, because there’s no software to install, there are no deployment costs.