The Importance of Team Building and how to do it Right

Team building is a valuable investment for any company — and it’s an important part of making a Traffic Manager’s job easy. Why? Because high morale and camaraderie between employees makes them more likely to set each other up for success. Sure, eyes start to roll when “team building” is mentioned. But, there’s a right […]

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How to Motivate Employees to Fill Out Time Sheets

As a Traffic Manager, employees who are reluctant to fill out Time Sheets likely boggle your mind. Time Sheets allow agencies to bill clients. And if the agency doesn’t get paid, how can employees expect to get paid? If Time Sheets aren’t turned in regularly, agencies can miss out on billings; no client wants to […]

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Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

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“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

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Have you Submitted your Time Sheet yet?

How can you, as an employee, expect to be paid when the agency isn’t being paid?  That’s what that value of Time Sheets boils down to, in my opinion. Time is money, plain and simple. This is especially true in the advertising world. If employees aren’t recording their time on a daily basis, how do […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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“How do I traffic a millennial?”

A co-worker recently shared a USA Today article with me regarding the millennial (“Gen Y“) population segment. The article, based on interviews with various millennials, reaffirmed what I’d already suspected — I’m getting old. More than once, I caught myself saying, “When I was younger…” (out loud, no less, further confirming my path toward senility). […]

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“Tell ’em that it’s human nature.”

Traffic managers serve a critical role in creative service firms. Companies would otherwise drown in a sea of deadlines, personality conflicts and general disorder if it weren’t for the diligence of a traffic or project manager who carefully shepherds the project from inception through completion. Creating successful, well-executed and profitable campaigns requires collaboration from all […]

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