Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

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How effective is your communication process?

While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your insight, Bob Bonifacio! At Developware, we live and work in close proximity to Bourbon country — Kentucky. Bourbon whiskey can be consumed in many different […]

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How do you initiate jobs?

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.”  — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact Report goes by a number of different names — Job Start Form, Job Request, Job Initiation Sheet. A number of agencies go one step beyond […]

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Hello? Is anyone out there?

Do you ever feel like you’re alone in the advertising world? Like you’re constantly reinventing the wheel? If so, you may want to consider joining an industry-specific trade group. Belonging to a trade group, business association and generally networking with others in your industry, is a terrific way to draw from the experience of others, […]

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“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything going on with the agency workload, people are going to come to you for answers. By them doing […]

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Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

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Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

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From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe Ruth was endorsing Red Rock Cola and doctors were huge Camel cigarette fans. According to DuPont, “The best things […]

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