Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

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How do you initiate jobs?

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.”  — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact Report goes by a number of different names — Job Start Form, Job Request, Job Initiation Sheet. A number of agencies go one step beyond […]

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“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything going on with the agency workload, people are going to come to you for answers. By them doing […]

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Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

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Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

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It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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Traffic your community.

It’s 3:21 a.m (EST) and I’m awake. I’m WIDE AWAKE, having drifted blissfully off to sleep a mere four hours ago.  For whatever reason, my mind has immediately gone toward The Forgotten Louisville. This organization is doing amazing things for the homeless and less fortunate populations of our fair city. “The Forgotten Louisville is made up […]

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It’s 2014… time to get organized!

It’s 2014. Has your agency resolved to “get organized” and do things differently this year?  A critical step when organizing your agency is implementing a project management system. It should be user-friendly and accessible to everyone on your team, including clients and vendors, albeit in a limited capacity. There are several things to consider when choosing the […]

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How do I traffic social media projects?

In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the five main types of projects an agency produces — collateral (annual reports, catalogs, brochures), print (newspaper, magazine, outdoor), radio and television (:15, :30, :60), and […]

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