What’s the Difference Between a Traffic Manager and a Project Manager?

Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there’s a distinct and important difference between the two. On the surface level, it seems that Project Managers and Traffic Managers have similar roles within an agency. But, the two positions cover different niche needs. A Project Manager works with specific, […]

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Making the Case for Traffic Management

Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate workflow software in your office, you may be fighting an uphill battle. We’ve got some tips for you to help plead your case and win your boss over. Crunch The Numbers Numbers don’t lie. There’s a ton […]

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Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

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“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything going on with the agency workload, people are going to come to you for answers. By them doing […]

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Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

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It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

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“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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It’s 2014… time to get organized!

It’s 2014. Has your agency resolved to “get organized” and do things differently this year?  A critical step when organizing your agency is implementing a project management system. It should be user-friendly and accessible to everyone on your team, including clients and vendors, albeit in a limited capacity. There are several things to consider when choosing the […]

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How do I traffic social media projects?

In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the five main types of projects an agency produces — collateral (annual reports, catalogs, brochures), print (newspaper, magazine, outdoor), radio and television (:15, :30, :60), and […]

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