Making the Case for Traffic Management

Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate workflow software in your office, you may be fighting an uphill battle. We’ve got some tips for you to help plead your case and win your boss over. Crunch The Numbers Numbers don’t lie. There’s a ton […]

Continue Reading »

It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

Continue Reading »

“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

Continue Reading »

It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

Continue Reading »

It’s 2014… time to get organized!

It’s 2014. Has your agency resolved to “get organized” and do things differently this year?  A critical step when organizing your agency is implementing a project management system. It should be user-friendly and accessible to everyone on your team, including clients and vendors, albeit in a limited capacity. There are several things to consider when choosing the […]

Continue Reading »

What’s the objective?

When searching for a workflow management system, be it web-based or hosted, two objectives should be considered — It should accommodate and foster growth within your agency, and make information available, in real-time, to everyone on your team. The checklist below outlines features I believe make it possible to obtain these objectives. I’ve also included important […]

Continue Reading »

Job Description 16: Chief Operations Officer

  The primary responsibility of the Chief Operations Officer (COO) is the day-to-day oversight of agency processes. S(he) typically reports directly to the Chief Executive Officer (CEO) and works closely with all departments heads — Account Service, Creative, Media, IT, Accounting, and Traffic. The COO may also be known as the Director of Operations and, […]

Continue Reading »