Making the Case for Traffic Management

Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate workflow software in your office, you may be fighting an uphill battle. We’ve got some tips for you to help plead your case and win your boss over. Crunch The Numbers Numbers don’t lie. There’s a ton […]

Continue Reading »

5 GIFs You’ll Understand If You’re A Traffic Manager

Traffic Managers are type-A personalities, and we get invested in our jobs. Because if it’s worth doing, it’s worth doing right. Sometimes we feel a little (and a lot) overwhelmed. Sometimes we feel a little infuriated. And sometimes, when everyone does what they’re supposed to, we may feel downright giddy. Here are five GIFs that […]

Continue Reading »

Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

Continue Reading »

“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything going on with the agency workload, people are going to come to you for answers. By them doing […]

Continue Reading »

Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

Continue Reading »

Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

Continue Reading »

“Traffic Managers, what are they thinking?”

Have you ever wondered what other Traffic Managers go through on a daily basis? What they perceive to be the most difficult part of their job? How they decompress after a hectic day of “cat-herding?” Well, now you have the chance to find out! Over the coming months, I’ll be conducting a series of interviews […]

Continue Reading »

Have you Submitted your Time Sheet yet?

How can you, as an employee, expect to be paid when the agency isn’t being paid?  That’s what that value of Time Sheets boils down to, in my opinion. Time is money, plain and simple. This is especially true in the advertising world. If employees aren’t recording their time on a daily basis, how do […]

Continue Reading »

The morning JOLT.

When I first entered the field of traffic management, the agency I joined held a production meeting first thing every Monday morning. All employees were required to attend. As our workload (and staff) grew, so did the length of the meeting. At one point, just for the sake of argument, I calculated the number of […]

Continue Reading »

Traffic your community.

It’s 3:21 a.m (EST) and I’m awake. I’m WIDE AWAKE, having drifted blissfully off to sleep a mere four hours ago.  For whatever reason, my mind has immediately gone toward The Forgotten Louisville. This organization is doing amazing things for the homeless and less fortunate populations of our fair city. “The Forgotten Louisville is made up […]

Continue Reading »