What’s the Difference Between a Traffic Manager and a Project Manager?

Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there’s a distinct and important difference between the two. On the surface level, it seems that Project Managers and Traffic Managers have similar roles within an agency. But, the two positions cover different niche needs. A Project Manager works with specific, […]

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6 Questions to Ask Yourself When Creating a Production Estimate

Production Estimates. Love them or hate them, they’re an important part of a job’s lifecycle. If you’ll recall, a Production Estimate is a detailed breakdown of the production costs associated with a job (e.g. printing, account executive time, stock photos, HTML coding, et. al). This form of Estimate doesn’t typically contain costs for media placement or […]

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Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

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Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

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From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe Ruth was endorsing Red Rock Cola and doctors were huge Camel cigarette fans. According to DuPont, “The best things […]

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It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

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“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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How do I traffic social media projects?

In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the five main types of projects an agency produces — collateral (annual reports, catalogs, brochures), print (newspaper, magazine, outdoor), radio and television (:15, :30, :60), and […]

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Left or Right Brain? Both.

The human brain is divided into two distinct cerebral hemispheres — left and right. Scientists have long contended that each side possesses certain characteristics. The left side of the brain is believed to make us more “logical” while the right makes us more “creative.”  As a Traffic Manager, I like to think that I use a […]

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