Traffic Managers: Half Human, Half Machine.

An excellent Traffic Manager can’t exist without an excellent traffic management system. And an excellent traffic management system doesn’t work without an excellent Traffic Manager. The two must go hand-in-hand. The Traffic System Process, process, process! Keeping everyone on the same page means, in part, employing a robust, online traffic management system. Digitizing traffic management […]

Continue Reading »

What’s the Difference Between a Traffic Manager and a Project Manager?

Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there’s a distinct and important difference between the two. On the surface level, it seems that Project Managers and Traffic Managers have similar roles within an agency. But, the two positions cover different niche needs. A Project Manager works with specific, […]

Continue Reading »

Making the Case for Traffic Management

Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate workflow software in your office, you may be fighting an uphill battle. We’ve got some tips for you to help plead your case and win your boss over. Crunch The Numbers Numbers don’t lie. There’s a ton […]

Continue Reading »

5 GIFs You’ll Understand If You’re A Traffic Manager

Traffic Managers are type-A personalities, and we get invested in our jobs. Because if it’s worth doing, it’s worth doing right. Sometimes we feel a little (and a lot) overwhelmed. Sometimes we feel a little infuriated. And sometimes, when everyone does what they’re supposed to, we may feel downright giddy. Here are five GIFs that […]

Continue Reading »

Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

Continue Reading »

“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything going on with the agency workload, people are going to come to you for answers. By them doing […]

Continue Reading »

Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

Continue Reading »

Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer with our agency, effective immediately.”] My mind immediately starts buzzing with questions — “What’s on her plate now?” […]

Continue Reading »

From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe Ruth was endorsing Red Rock Cola and doctors were huge Camel cigarette fans. According to DuPont, “The best things […]

Continue Reading »

It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say that I’ve personally already fallen off “the resolution wagon.” A few have gone by […]

Continue Reading »