Traffic Managers: Half Human, Half Machine.

An excellent Traffic Manager can’t exist without an excellent traffic management system. And an excellent traffic management system doesn’t work without an excellent Traffic Manager. The two must go hand-in-hand. The Traffic System Process, process, process! Keeping everyone on the same page means, in part, employing a robust, online traffic management system. Digitizing traffic management […]

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Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a shop of 25 people! All with different work styles and personalities too. Some days I’m not sure how she does […]

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From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe Ruth was endorsing Red Rock Cola and doctors were huge Camel cigarette fans. According to DuPont, “The best things […]

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“I can’t ‘make’ them use the system.”

Yes, you can. If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Throughout the years, I’ve encountered numerous Traffic Managers struggling with their project management systems and getting employees to embrace them. The primary underlying factor, in nearly every instance, […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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It’s 2014… time to get organized!

It’s 2014. Has your agency resolved to “get organized” and do things differently this year?  A critical step when organizing your agency is implementing a project management system. It should be user-friendly and accessible to everyone on your team, including clients and vendors, albeit in a limited capacity. There are several things to consider when choosing the […]

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“Laptop, please.”

My best friend is a Traffic Manager at Current360, a 45+ employee agency, here in Louisville, KY. While at lunch, yesterday, she was telling me about her request of HR for a laptop computer. What a brilliant idea — Traffic via laptop! I don’t mean so she can take her work home with her, but rather […]

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