What’s the Difference Between a Traffic Manager and a Project Manager?

Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there’s a distinct and important difference between the two. On the surface level, it seems that Project Managers and Traffic Managers have similar roles within an agency. But, the two positions cover different niche needs. A Project Manager works with specific, […]

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Creative Agencies & Retainers: 4 Mistakes To Avoid

 On paper, retainer agreements between clients and creative agencies seem like a win-win. The client can more easily plan their marketing budget, and the agency has a guaranteed steady source of income. However, agencies would be wise to put some safeguards in place to protect themselves. Be sure to look out for these behaviors retainer […]

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Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

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From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe Ruth was endorsing Red Rock Cola and doctors were huge Camel cigarette fans. According to DuPont, “The best things […]

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It’s time to change.

Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work, and then it happens… change. I see a lot of agencies and in-house marketing departments struggle with their existing workflow systems. They realize something needs […]

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Traffic your community.

It’s 3:21 a.m (EST) and I’m awake. I’m WIDE AWAKE, having drifted blissfully off to sleep a mere four hours ago.  For whatever reason, my mind has immediately gone toward The Forgotten Louisville. This organization is doing amazing things for the homeless and less fortunate populations of our fair city. “The Forgotten Louisville is made up […]

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How do I traffic social media projects?

In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the five main types of projects an agency produces — collateral (annual reports, catalogs, brochures), print (newspaper, magazine, outdoor), radio and television (:15, :30, :60), and […]

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The Ad Agency of *Name*, *Name* and *Name*

Advertising, an industry in a constant state of flux, has mostly gotten away from the last name on the door naming conventions of the past. Instead, modern agencies are opting to use names, logos and websites as a place to flex their creative muscles and project an evocative image of their company before anyone sets […]

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Whose house? In-house!

Lately, we’ve noticed an uptick in interest in CurrentTrack® from in-house marketing departments. Traditionally, our goal has been to serve small- to medium-sized ad agencies and creative services firms. In response to this recent interest, we’re enhancing a couple areas of our system to address challenges that are unique to marketing departments, thereby offering more value for […]

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I was a border collie in a previous life.

At some point in your life, you’ve undoubtedly been asked the question, “If you were a dog, what kind of dog would you be?” You may even have felt a strong inclination about who (or what) you were in a “previous life” (if you believe in that sort of thing). OK, I’ll buy… I was […]

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