Traffic Managers: Half Human, Half Machine.

An excellent Traffic Manager can’t exist without an excellent traffic management system. And an excellent traffic management system doesn’t work without an excellent Traffic Manager. The two must go hand-in-hand. The Traffic System Process, process, process! Keeping everyone on the same page means, in part, employing a robust, online traffic management system. Digitizing traffic management […]

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What’s the Difference Between a Traffic Manager and a Project Manager?

Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there’s a distinct and important difference between the two. On the surface level, it seems that Project Managers and Traffic Managers have similar roles within an agency. But, the two positions cover different niche needs. A Project Manager works with specific, […]

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How to Motivate Employees to Fill Out Time Sheets

As a Traffic Manager, employees who are reluctant to fill out Time Sheets likely boggle your mind. Time Sheets allow agencies to bill clients. And if the agency doesn’t get paid, how can employees expect to get paid? If Time Sheets aren’t turned in regularly, agencies can miss out on billings; no client wants to […]

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Making the Case for Traffic Management

Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate workflow software in your office, you may be fighting an uphill battle. We’ve got some tips for you to help plead your case and win your boss over. Crunch The Numbers Numbers don’t lie. There’s a ton […]

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5 GIFs You’ll Understand If You’re A Traffic Manager

Traffic Managers are type-A personalities, and we get invested in our jobs. Because if it’s worth doing, it’s worth doing right. Sometimes we feel a little (and a lot) overwhelmed. Sometimes we feel a little infuriated. And sometimes, when everyone does what they’re supposed to, we may feel downright giddy. Here are five GIFs that […]

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7 Signs You’d Make a Great Traffic Manager

It takes a unique soul to be a good Traffic Manager. You’ve got to be an excellent self-starter, and it helps to have a strong type-A personality. Sound like you? Considering a career as a Traffic Manager? See if you fit the bill.   You’re Obsessed With Details For Traffic Managers, the little things matter—a […]

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6 Questions to Ask Yourself When Creating a Production Estimate

Production Estimates. Love them or hate them, they’re an important part of a job’s lifecycle. If you’ll recall, a Production Estimate is a detailed breakdown of the production costs associated with a job (e.g. printing, account executive time, stock photos, HTML coding, et. al). This form of Estimate doesn’t typically contain costs for media placement or […]

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Is the role of Traffic Manager disappearing?

Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role of Traffic Manager is disappearing?” It took every fiber of my being, as a former Traffic Manager and die-hard proponent of the role, not to […]

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How effective is your communication process?

While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your insight, Bob Bonifacio! At Developware, we live and work in close proximity to Bourbon country — Kentucky. Bourbon whiskey can be consumed in many different […]

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How do you initiate jobs?

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.”  — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact Report goes by a number of different names — Job Start Form, Job Request, Job Initiation Sheet. A number of agencies go one step beyond […]

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