Creative Agencies & Retainers: 4 Mistakes To Avoid

 On paper, retainer agreements between clients and creative agencies seem like a win-win. The client can more easily plan their marketing budget, and the agency has a guaranteed steady source of income. However, agencies would be wise to put some safeguards in place to protect themselves. Be sure to look out for these behaviors retainer […]

Continue Reading »

How effective is your communication process?

While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your insight, Bob Bonifacio! At Developware, we live and work in close proximity to Bourbon country — Kentucky. Bourbon whiskey can be consumed in many different […]

Continue Reading »

Hello? Is anyone out there?

Do you ever feel like you’re alone in the advertising world? Like you’re constantly reinventing the wheel? If so, you may want to consider joining an industry-specific trade group. Belonging to a trade group, business association and generally networking with others in your industry, is a terrific way to draw from the experience of others, […]

Continue Reading »

“Traffic Managers, what are they thinking?”

Have you ever wondered what other Traffic Managers go through on a daily basis? What they perceive to be the most difficult part of their job? How they decompress after a hectic day of “cat-herding?” Well, now you have the chance to find out! Over the coming months, I’ll be conducting a series of interviews […]

Continue Reading »

Traffic your community.

It’s 3:21 a.m (EST) and I’m awake. I’m WIDE AWAKE, having drifted blissfully off to sleep a mere four hours ago.  For whatever reason, my mind has immediately gone toward The Forgotten Louisville. This organization is doing amazing things for the homeless and less fortunate populations of our fair city. “The Forgotten Louisville is made up […]

Continue Reading »

It’s 2014… time to get organized!

It’s 2014. Has your agency resolved to “get organized” and do things differently this year?  A critical step when organizing your agency is implementing a project management system. It should be user-friendly and accessible to everyone on your team, including clients and vendors, albeit in a limited capacity. There are several things to consider when choosing the […]

Continue Reading »

Evaluating an Employee

An employee evaluation is an important tool for gauging performance within the agency. Typically, the employee’s direct supervisor (or a more senior manager) is responsible for evaluating an individual. The process itself generally contains some form of assessment (i.e. how well the employee is doing), review of employee goals (i.e. performance improvement plan), peer feedback, […]

Continue Reading »

What’s on tap for CurrentTrack?

As alluded to in my last blog post, we are currently in the development phase of an ambitious redesign of our project management system, CurrentTrack®. Our plan is to emphasize the strengths of CurrentTrack while modernizing the overall look of system. The result will be a more intuitive CurrentTrack. Here’s what we have planned to roll out […]

Continue Reading »