Traffic who?
Jul|30|2008
Traffic who?
I’m troubled by the lack of “traffic” information on the Net. I’m not talking about stoplights or how many people walk the frozen foods aisle versus greeting cards. I mean ad agency “traffic.”
While some agencies rely on Account Executives (AEs) to keep work moving, others have a designated Traffic Manager (a.k.a. “the gatekeeper,” “the filter,” “oh, great one” - my personal favorite).
During my entire college “career,” as my husband likes to put it, I never once heard mention of the position “Traffic Manager.” I’ll venture this to be the case with a majority of universities. Little did I know, while naively cruising the campus of Murray State University, that I’d one day find myself in this indispensable position at one of the largest (and oldest) ad agencies in Louisville, KY.
“BLOG 6!”
Jul|24|2008
When our CTO, Anthony Bouvier, and the programmers on his team start throwing “1s & 0s” around the room, I predictably chime - “BLOG 6!”
["BLOG" because it's just plain fun to say and "6" because it's a nice round number.]
One day, I hope to contribute something really “techy” to their conversation. Maybe they’ll even let me move up to “BLOG 8.”
[BLOG 7 just wouldn't be round enough.]
Whoa, six years already?
Jul|22|2008
Happy anniversary to us,
Happy anniversary to us,
Happy anniversary, deeaarrr Developwaaare.
Happy anniversary to us!
I can’t believe it… six years ago, today, a little company called Developware was officially introduced to the advertising world. Our premier product, CurrentTrack, had been in development for over two years. The brainchild of Rick Schardein, president of CurrentMarketing, it was built, then re-built from the ground up; modified, further modified, and turned every which way but upside down. Our CTO might say his world was turned upside down the day Rick darkened his doorway and asked, “What would it take to get Time Sheets on line?”
The answer? About eight million hours (recorded on line, mind you), several legal pads, a few mechanical pencils, and a lot of late nights. Ok, so CurrentTrack was enhanced well beyond Time Sheets.
This has been an incredible six-year journey. It’s indescribably gratifying to see “a string of 1s & 0s” become an entirely web-based ad agency software system. A system that’s helping creative professionals around the world stay on “Track.” [Pun intended.]
With that I say, “bring on the next six years!” And, a few more mechanical pencils.