How do you initiate jobs?

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.”  — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact Report goes by a number of different names — Job Start Form, Job Request, Job Initiation Sheet. A number of agencies go one step beyond […]

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Hello? Is anyone out there?

Do you ever feel like you’re alone in the advertising world? Like you’re constantly reinventing the wheel? If so, you may want to consider joining an industry-specific trade group. Belonging to a trade group, business association and generally networking with others in your industry, is a terrific way to draw from the experience of others, […]

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