The Ad Agency of *Name*, *Name* and *Name*

Advertising, an industry in a constant state of flux, has mostly gotten away from the last name on the door naming conventions of the past. Instead, modern agencies are opting to use names, logos and websites as a place to flex their creative muscles and project an evocative image of their company before anyone sets […]

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Beware of pitfalls.

I’ve noticed an increase lately in the number of agencies allowing their Account Executives (AEs) to serve as their own “traffic managers.” By this I mean they’re allowed to open their own jobs in the agency’s project management system and assign tasks to employees. They monitor the progress of their respective jobs and route materials […]

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