The Critical Path

When a project enters your agency, it begins to move along a critical path, or timeline. Initial, interim and delivery dates are carefully established. This allows for more realistic prioritization among all projects. Below is a suggested Critical Path, as well as a diagram, outlining key workflow management steps. Initially, the account executive (AE) meets […]

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“What’s in a name?”

Every month, I literally work with hundreds of agencies. I surf their web sites, learn more about their teams and scope of business, and welcome many to the “Traffic Patterns” community. I’m continually surprised, and fascinated, by the names agencies assign themselves. Names including, “Marketing,” “Design,” “Advertising,” “Communications,” and “Creative” are fairly common. Many include […]

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