Traffic who?

Traffic who? I’m troubled by the lack of “traffic” information on the Net. I’m not talking about stoplights or how many people walk the frozen foods aisle versus greeting cards. I mean ad agency “traffic.” While some agencies rely on Account Executives (AEs) to keep work moving, others have a designated Traffic Manager (a.k.a. “the […]

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“BLOG 6!”

When our CTO, Anthony Bouvier, and the programmers on his team start throwing “1s & 0s” around the room, I predictably chime – “BLOG 6!” [“BLOG” because it’s just plain fun to say and “6” because it’s a nice round number.] One day, I hope to contribute something really “techy” to their conversation. Maybe they’ll […]

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Whoa, six years already?

Happy anniversary to us, Happy anniversary to us, Happy anniversary, deeaarrr Developwaaare. Happy anniversary to us! I can’t believe it… six years ago, today, a little company called Developware was officially introduced to the advertising world. Our premier product, CurrentTrack, had been in development for over two years. The brainchild of Rick Schardein, president of […]

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